HubSpot pricing: Free for up to 2, emails per month, static contact lists, and 5 "active" contact lists. Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing. MailerLite doesn't offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. There's a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more.
It's a great way to send interactive emails instead of just digital letters. Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows.
You can create both persistent and one-time segments and view aggregate statistics by segment, too. MailerLite pricing: Free for up to 1, subscribers and 12, emails per month. Moosend isn't the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses.
The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor. Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.
Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more. Moosend also includes automation features with its free plan: over a dozen automated "recipes," including sequences for abandoned carts, upsells, and customer loyalty.
Moosend integrates with Zapier , opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying email addresses for new Moosend subscribers.
Moosend pricing: Free for up to 1, subscribers and unlimited emails. The more you use your email marketing tool, the more you'll need to rely on automation.
And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships. Even with this kind of advanced automation, you can get from account setup to actually editing emails in just a few clicks. Once you're there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor.
Then, either send them as email newsletters or use Sendinblue's automation workflows to send them on a schedule. You can't send as many emails at once as you can from other free email marketing tools, but you can manage more contacts and split them into focused lists.
Sendinblue also lets you buy pre-paid credits to send more than your daily email limit. Expand Sendinblue's capabilities by integrating it with Zapier to automatically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more.
Sendinblue pricing: Free for up emails per day and unlimited contacts. At first glance, Mailjet is a perfectly capable email marketing service. It offers several dozen fully-designed email templates, the drag-and-drop editor you expect, and support for transactional emails. Its free account is a great way to start your email strategy. But during setup, Mailjet offers a choice between its Marketer and Developer interfaces. You can plug Mailjet into your app or eCommerce store and set up transactional emails, too.
If you move to Mailjet's paid plans, you can add anywhere from five to more than 15 user accounts, so marketers and developers can easily collaborate on your email marketing. Plus, Mailjet integrates with Zapier , so you can do things like automatically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads. Mailjet pricing: Free for unlimited contacts and up to 6, emails per month.
Zoho Campaigns offers the most flexible, generous free plan of all the apps we tested. The subscriber and email sending limits aren't crazy—you get 2, contacts and 12, sends per month—but the free plan also includes full automation capabilities, robust audience segmentation, and tons of beautifully-designed and professional templates.
The drag-and-drop editor works how you expect and includes support for dynamic content blocks. You can even personalize dynamic blocks based on your customer segments.
When it comes to automation, you'll choose from autoresponders one-email triggered sequences or fully automated workflows. Both are available on the free plan and include several workflow templates to help you build out automations faster.
When you create a workflow, you can choose from templates for welcome and onboarding, nurture series, re-engagement, customer retention, eCommerce, and conditional workflows. When you're ready to scale, you can connect with any of Zoho's other apps, so you have a whole suite of tools at your fingertips. Overall, it is a brilliant way to create engaging emails quickly. This is another good place to find free mobile-responsive email templates that work well with different types of devices.
These email templates are further classified into several categories based on the type of email. From announcements to newsletters to welcome emails, you have a template for all your business needs.
This provides a lot of flexibility while designing your email campaigns as you can select a predesigned template for different types of emails and modify it. It helps save time while also helping you create engaging emails. ZOHO Campaigns also provides a wide selection of free email templates for any business. They categorise their templates by occasions like holidays or birthday. You can choose the layout that fits best with your message and then customise it according to your needs.
This is another excellent source for free email and newsletter templates with a mobile-responsive design and layout. They provide a whole gallery of customisable email templates that you can modify using their design editor. This is another source where you will find free email and newsletter templates that you can use for your campaigns. The templates are available for different kinds of emails that your business might send like welcome emails or deals and offers.
This source is especially good for finding newsletter templates as they have quite a few unique designs. Are these templates right for you? They can be used by businesses from different industries as these templates can be easily customised.
Still not satisfied with the selection of templates provided by the sources mentioned above? This is a lesser-known source that also has a good selection of free email templates. Their template designs are mobile-responsive and look just as good on mobile devices as they do on laptops.
While they do not boast a large selection of templates, their designs are minimal and can be used by anyone. Their 11 unique email templates are enough to meet your basic email design needs and get you started. Whatever kind of email you want to send, you will find several email templates for it.
This is an excellent source for email templates for marketers that are looking for tons of unique design ideas. They also provide customised email templates for different industries.
Of all the sources listed here, this is probably the biggest in terms of their collection of email templates. ActiveCampaign is another popular email marketing tool that also provides free email templates. They have tens of email template designs for different kinds of business and personal emails. They use different colour schemes, layouts, and designs to make engaging email templates that are ready-to-use.
You can scroll through their selection and see which layout will work best for your email. You can also customise these designs and make these comply with your brand aesthetics. Still looking for more great email marketing templates? BEE Free is a great source for finding unique and vibrant email templates suited for all occasions, both for personal and business use.
While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.
Mailchimp offers a free plan for up to 2, contacts and one audience. SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails.
You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.
SendX offers a day free trial. SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.
SendPulse lets send different types of messages separately or combine them with Automation SendPulse is free for up to 15, emails to subscribers. There are additional costs for extra marketing channels. Freshworks CRM is a full-featured marketing automation solution for your business that includes email marketing. It has tools for you to engage and convert your audience from subscribers into paying customers with email campaigns, so you can provide relevant information at the right time and deliver integrated campaigns that improve conversions.
Its CRM functionality helps brands gather in-depth customer insights, making marketing campaigns all the more stronger. Automation also powers lead generation and nurturing, and can send invoices or help generate recurring revenue via email reminders to subscribers.
Freshworks CRM offers a day free trial. Bitrix24 aims to replace many services and apps with a single ecosystem for your business to work in. Brix24 has a relatively easy-to-navigate interface, and with features like a built-in CRM, creating powerful email marketing campaigns is a goal well within reach.
Bitrix24 offers a free starter business tool set that includes a basic set of Contact Center tools. Direct Mail for Mac enables you to create and send great-looking email newsletters. You can use it to compose, grow, track, send, collaborate, and automate your emails.
Whether your emails are newsletters, announcements, or promotions, Direct Mail is confident you will find the perfect template, and you can customize up to 18 fields. Emercury is is a strong contender in the small-to-medium bracket. It offers an easy-to-use HTML editor and a drag and drop template editor to personalized messages, forms and an autoresponder. Emercury enables you to sync your data with over 2, sales and marketing tools, teamwork apps, forms, customer support platforms, social media, and more.
Choose between subscriber-based pricing and CPM pricing. You can then use its drag-and drop editor to change the layout and elements like calls to action. Moosend is a great solution for smaller businesses as it has a generous Free plan. With it, you can segment your email lists based on different customer behaviours.
This way, your emails will be very relevant to your subscribers which will help you to stand out. It can also be useful if you want to grow your email list as it offers custom sign-up forms.
Once you have a substantial list, you can take advantage of its email marketing automation features and create workflows so that your emails are sent at the optimal time. Two things that stand out about Campaign Monitor are its beautiful email templates and customer service. With its email builder, you can customize elements like color schemes and fonts to ensure brand consistency. You can also get access to millions of free photos via Unsplash to let your emails stand out even further.
As we've already mentioned, email marketing has one of the best ROI of any marketing channel. When you consider that about 4 billion people around the world use email Statista , this isn't a surprise.
With such a large audience spread across different demographics, it would be shocking if email marketing didn't have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition.
No matter your industry, email marketing will help you get your marketing message out to the right people and gives you a way to stay connected with your target audience after they've left your website. Here are a few more reasons why your brand should be using email marketing:. Now that you're convinced email marketing is worth it, you're probably wondering what an email marketing platform actually is and why using one matters. An email marketing platform is a software that lets you create and manage your email marketing campaigns.
Simple enough, right? Email marketing platforms are typically SaaS Software as a Service tools that are cloud-based. A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails. Your email marketing platform should ultimately make your life easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers.
We recommend looking for these six features when choosing the best email marketing platform for your brand:. Email marketing platforms are supposed to make the life of an email marketer easier. Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you're able to utilize all the features you need quickly and easily. A drag-and-drop email editor is a wonderful feature to have.
And, if you have email designers, you'll want to choose a platform that allows for HTML email templates. If you don't have people to design your emails, make sure that the email marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand. Email segmentation dramatically increases the ROI of your email campaigns.
You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more. Some email marketing platforms even operate on AI and machine learning so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly.
Segmentation is important if you want to personalize your email marketing campaigns. And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy.
There are even some email marketing platforms that use dynamic content so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to. Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time.
One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing. There are several email marketing benchmarks you'll want to track to ensure that your email marketing is meeting your goals. However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more.
When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions. These features are:.
As a permission-based promotional tool, SMS marketing is also highly effective. When SMS paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy.
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